Tuesday, August 26, 2008

Accountability Trumps Change

An interesting memo surfaced overnite from pollster Frank Lutz who conducted a poll Sunday giving respondents 30 different candidate attributes to rate in importance.

Guess what, not only did 'accountability' come in first, but it outranked 'change' to all but one of the poll participants.

“We hear about 'change,' 'change,' 'change,' Well, there's one attribute more important than change," stated Luntz. Accountability trumps change. The candidate who can capture the audience's perceptions of accountability will win. Period.”

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